Strategic Marketing and Key Account Management Expert

Guy brings strategic marketing and innovation expertise and his combined corporate / business, academic and consulting experience. He gained his strategy, marketing, business development, product management and innovation experience internationally and has been active in various industries such as telecom, ICT, e-Health, advanced materials, power and energy systems.

PROFESSIONAL EXPERIENCE & STRENGTHS SUMMARY

* Strong expertise with corporate, business and marketing strategy formulation and implementation at international level; and this in different industries e.g. Telecom, ICT, Electronics, Industrial Systems, Solutions and Services.
* Results oriented track record with international management, marketing, product management, market and business development of new growth initiatives and innovations.
* Extensive leadership roles for spearheading growth strategies and tactics for new ventures in the information, telecom and entertainment space.
* In charge for identifying and developing new market opportunities and commercial & technology alliances with large and emerging start-ups.
* International teaching experiences in business schools and corporate universities.
* Excellent professional networking capabilities at national, European and international level.
* International working and living experience in the USA, Belgium and France.
* Extensive global and pan-European team leadership experience.

Education and qualifications

Guy obtained an MBA from Vlerick Management School, a Master in Industrial Sciences and specialized in Industrial Engineering and Operational Management Research at the Ghent University, Belgium. He also followed a PhD Training Programme in Applied Economic Sciences at the University of Ghent, working at the intersection of corporate venturing, marketing and entrepreneurship. In addition, Guy has completed postgraduate management & marketing programmes at the Insead, Harvard Business School and Stanford University.

Professional background

Since 2004 Guy has been providing advice & training on marketing and business development of products, solutions and innovations. Examples of his activities cover: venturing practices, succeeding with new products, innovation workshops, b2b marketing strategy workshops, go-to-market value strategies.

Throughout his corporate career Guy spearheaded growth strategies and tactics for many existing and new ventures. He gained global leadership experience during 10 years (1994-2004) with the Alcatel Group, where he held various positions with world-wide responsibilities:

* Director Strategy and Business Development, Fixed Solution Division, Belgium
* Director Marketing and Business Development, Switching and Routing Division, Belgium
* Commercial Director SME (Small and Medium Enterprises), Business Systems Division, France

Prior to Alcatel, Guy held various corporate executive roles in international strategy, marketing and business development with the General Electric Group (GE) (1984-1994):

* Manager Global Integration, ED&C Industrial Systems - Plainville, USA
* Manager Business Development, ED&C Industrial Systems, Belgium
* Marketing Manager -Telecom Business Unit, Vynckier NV, Belgium
* Product Manager - Industrial Switchgear Equipment, Vynckier NV, Belgium

Teaching and facilitation experience

Guy has teaching experience in business schools, in companies and corporate universities since 2001. He is Visiting Professor Marketing at the Flanders Business School, (MBA Programme), Belgium, and Visiting Professor at the Erasmus University, (Master Marketing Programme), the Netherlands. He also lectures at various universities and management schools in Belgium.

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* Strong expertise with corporate, business and marketing strategy formulation and implementation at international level; and this in different industries e.g. Telecom, ICT, Electronics, Industrial Systems, Solutions and Services.
* Results oriented track record with international management, marketing, product management, market and business development of new growth initiatives and innovations.
* Extensive leadership roles for spearheading growth strategies and tactics for new ventures in the information, telecom and entertainment space.
* In charge for identifying and developing new market opportunities and commercial & technology alliances with large and emerging start-ups.
* International teaching experiences in business schools and corporate universities.
* Excellent professional networking capabilities at national, European and international level.
* International working and living experience in the USA, Belgium and France.
* Extensive global and pan-European team leadership experience.
 

Have Guy A. give you more insight into his Training-strengths in 'Marketing Strategy'. Mail him now!

* Market dynamics and drivers of managing accounts

* Account management sources of confusion and opportunity

* Market leadership strategies, tactics and alignment

* Strategic key account management and alignment

* Strategic value differentiation and alignment

* Strategic brand management

* Customer relationship management

* Target account marketing and sales
 

Have Guy A. give you more insight into his Training-strengths in 'Key Account Management'. Mail him now!